Project: TBWA\Chiat\Day

Photographer: Spatial Affairs Photography

Team:

Peter Culley
Isaac Currey
Rebecca Fox
Hooman Kia
Dana Reid

Client: TBWA\Chiat\Day

Area: 120,000 sq ft

Status: ongoing masterplan and remodel

Summary:

An ongoing masterplan and incremental remodel of the high-profile 1998 Clive Wilkinson Architects-designed city in a box for top advertising agency TBWA\Chiat|Day’s Los Angeles Headquarters.

The metaphor has been extended to a ‘walled city’ environment, where hallmarks of the 25 year-old CWA scheme - such as exposed plywood and primary colors - are viewed as sacrosanct vestiges of the city’s earlier life. The inner surface of the exterior wall is given a heightened identity as the container, and a new palette of materials such as red oak, and almost-black and occasional fluorescent colors pin-point a late 20-teens moment.

First completed changes include a 10,000 sq ft rethink of the typical across-team account space including permanent and hot-desks, break-out rooms and informal seating; a new ‘piazza’ in the center of the office with furniture designed for in-house fabrication; and a new coffee and kombucha bar with a nod to the surf culture that first established the company’s identity in the late 1960’s.

  • 1/ New Look 'Piazza' with in-house fabricated furniture

  • 1/ Pop Walled City - masterplan study

  • 1/ Walled City Masterpaln with furniture as landscape

  • 1/ Designs for an Interior Forest

  • 1/ New Look 'Park' with in-house fabricated furniture

  • 1/ Updated Park

  • 1/ New Look 'Park' with in-house fabricated furniture

  • 1/ Reworking the 'walled city' perimeter

  • 1/

  • 1/ New 10 000sq ft prototype account space

  • 1/ New 10 000sq ft prototype account space

  • 1/ New 10 000sq ft prototype account space

  • 1/ The Piazza in Concept stages